Franchising & Small Case Study Analysis Essay Example | Topics and Well Written Essays - 1250 words

Franchising & Small Case Study Analysis - Essay Example In addition, the nature of the business assures customers of different income backgrounds. In this sense, it is possible to have daily substantial sales (Lundahl, 2012). The business has two modes of serving customers. This pertains to internal partaking of food and delivery services. In most instances, customers partake of already prepared fries and artificial juice products. It is vital to note that preparation of natural juices might take different dimensions as concerns the taste and preference of customers. The institutions and businesses provide a significant market to Bucking Bull’s products as the outlet delivers food and drinks to the same. There are two types of delivery services. They are either on short or long term delivery terms. Short term delivery plans depend on daily orders. On the other hand, the business might deliver larger quantities of foods on monthly agreements and contracts with businesses. It is vital to stress that there is substantial competition in Bucking’s venue of conducting business. This relates to the mushrooming of smaller food outlets. The chance for expansion, in the industry, places Bucking at a vulnerable position for succumbing to competitive pressure (Andrews, 2007). This is because new businesses are tactful at satisfying loopholes of existing businesses. However, this is mitigated by creating a customer loyalty of following their recommendations for improvement of business. The first innovation pertains to value addition services and development of a brand that customers would associate with the same. It is vital to note that food outlets usually study the recipes of the best restaurant. In this sense, they would normally make similar foods across a chain of different outlets. Therefore, a brand name establishes a competitive edge that improvement in food services would not accomplish. A brand name is vital in pushing up revenues as more customers are